Zhejiang Provincial Museum — Zhijiang Branch
Overview
The Zhijiang Branch of the Zhejiang Provincial Museum is located at the Zhijiang Cultural Center in the West Lake District of Hangzhou. It opened to the public in 2023 and is the largest and most comprehensive of the museum's three campuses, covering a total floor area of over 100,000 square meters. The permanent collection centers on the sweeping chronological exhibition "Zhejiang: Ten Thousand Years of History," complemented by themed galleries dedicated to celadon culture, maritime culture, Song dynasty culture, folk customs, notable historical figures, guqin art, calligraphy and painting, and an immersive digital showcase of the famous landscape scroll Dwelling in the Fuchun Mountains. Together these galleries trace Zhejiang's history and cultural achievements from prehistoric times through the modern era. The architecture of the Zhijiang Branch draws its inspiration from the landscapes of Jiangnan — broad, light-filled spaces and modern facilities make it a landmark destination for experiencing Zhejiang's deep cultural heritage and the best of contemporary Chinese museum design.
Gallery Guide
1. Main Entrance of the Zhijiang Branch
The main entrance faces Zhijiang Cultural Plaza and features a facade of expansive glass curtain walls and pale stone that gives the entrance hall a clean, dignified character. The hall itself is impressively tall, with a ceiling design inspired by the landscapes of Jiangnan. Daylight filters softly through skylights above, creating an atmosphere that is at once contemporary and serene — like stepping into the opening sweep of a long landscape scroll. The hall houses a visitor services center, a luggage storage area, and an audio guide rental desk, and it serves as the starting point for every journey through Zhejiang's history and culture.
2. Zhejiang: Ten Thousand Years — Prehistory to the Sui and Tang Dynasties
Located on the ground floor, this gallery forms the first half of the "Zhejiang: Ten Thousand Years" permanent exhibition. It centers on three foundational prehistoric cultures — Kuahuqiao, Hemudu, and Liangzhu — and displays stone tools, pottery, jade objects, and bone implements to trace Zhejiang's early history from the origins of rice farming and the formation of settled communities to the emergence of an early state. Highlights include Liangzhu jade cong ritual vessels and Hemudu bone spades, which together offer a vivid glimpse of early civilization in the Yangtze River region.
3. Secret Colors of Jiangnan — Zhejiang Celadon Culture Exhibition
This gallery explores Zhejiang's unique position as the birthplace and historic heartland of Chinese celadon. It presents outstanding pieces from successive kiln traditions including Yue ware, Longquan ware, and the Southern Song Imperial Kilns. The display spans from primitive stoneware of the Shang and Zhou periods, through the mature celadons of the Eastern Han, to the misty pale blue-green and plum-green glazes of the Song dynasty. By tracing the evolution of glaze, form, and firing technique, the exhibition reveals Zhejiang celadon's profound and lasting influence on the history of ceramics across East Asia — a tradition captured in the saying, "To understand the history of Chinese ceramics, look first to Zhejiang."
4. Eastward to the Sea — Zhejiang Maritime Culture Exhibition
Bordered by rivers and the open ocean, Zhejiang has a long and rich maritime heritage. This exhibition focuses on the coastal regions of Ningbo, Zhoushan, and Taizhou, using harbor-site artifacts, ship models, trade ceramics, navigational instruments, and folk objects to tell the story of how Zhejiang's people looked to the sea and prospered by it. The gallery also charts Zhejiang's role as a key node on the ancient Maritime Silk Road, and traces the development of the province's maritime economy and its engagement with the wider world into the modern era.
5. Song Yun Cultural Exhibition
The culture of the Song dynasty is one of Zhejiang's most celebrated historical inheritances. This gallery follows the political life, economy, daily rhythms, and arts of the Song period, presenting calligraphy, paintings, porcelain, gold and silver ware, clothing, and scholars' studio objects to evoke the sophisticated civilization of Zhejiang under the two Song dynasties. The space itself is carefully designed to conjure a Song-era atmosphere, weaving architectural elements, garden scenery, and domestic tableaux into the arrangement of the artifacts, inviting visitors to immerse themselves in the refined aesthetic sensibility and cultural depth of Song life.
6. Zhejiang: Ten Thousand Years — Five Dynasties to the Qing Dynasty
The second half of the "Zhejiang: Ten Thousand Years" permanent exhibition picks up where the first half left off, tracing the transformations that shaped Zhejiang from the Five Dynasties period through to the close of the Qing dynasty. The policy of peace and protection practiced by the Wuyue Kingdom laid the foundations for lasting prosperity. When the Southern Song court made Hangzhou its capital, Zhejiang was propelled to the heart of the nation's political, economic, and cultural life. By the Ming and Qing periods, Zhejiang was renowned for its extraordinary concentration of literary talent and thriving commerce. Paintings, porcelain, silks, and local historical documents illuminate these centuries of outstanding achievement in politics, economy, and culture.
7. Red Bridal Splendor — Traditional Wedding Customs and Trousseau of the Ning-Shao Plain
Drawing on the traditional wedding culture of the Ningbo and Shaoxing region, this gallery presents the sumptuous bridal goods associated with the "Scarlet Wedding Procession" tradition. From wedding palanquins and carved bridal beds to lacquered trunks, tin ware, ceramics, and embroidered textiles — every piece in gold-accented vermilion lacquer combines extraordinary craftsmanship with the heartfelt aspirations of ordinary Jiangnan families for happy marriages and prosperous households. Together these objects offer a vivid window into Zhejiang's folk culture and material heritage.
8. Protecting the People: Qian Liu — Zhejiang Notable Figures Cultural Series
This exhibition focuses on Qian Liu, the founding ruler of the Wuyue Kingdom, and tells the story of his enduring contributions to the land he governed: maintaining peace within his borders, building sea walls along the Qiantang River, and developing agriculture and commerce. The long stewardship of Qian Liu and his descendants kept Zhejiang relatively stable and prosperous amid the turbulence of the Five Dynasties period, and built the solid foundations on which Zhejiang would flourish during the Song dynasty. The gallery also explores the broader tradition of notable figures in Zhejiang's cultural history.
9. Ancient Sounds — Guqin Art Gallery
The guqin is one of the most important cultural symbols in Chinese civilization, and Zhejiang has a long tradition of guqin artistry. This gallery displays historic guqin instruments, musical scores, instrument cases, and related objects, and uses light, sound, and digital media to illuminate the instrument's forms, tonal qualities, and performance aesthetics. Visitors can trace the development of the Zhe School of guqin and encounter this UNESCO Intangible Cultural Heritage in all its depth, gaining insight into the classical Chinese literati ideal of keeping the instrument always close at hand.
10. Dwelling in the Fuchun Mountains Hall
This hall is built around the Yuan dynasty painter Huang Gongwang's masterpiece Dwelling in the Fuchun Mountains, one of the greatest Chinese landscape paintings ever created. Using large-scale digital projection, an immersive theater, and selected artifacts, the gallery brings the painting to life and recounts its storied history — including the dramatic moment when the scroll was split into two. Visitors can step into the misty mountains and rivers of the Fuchun River valley, experiencing the painting's endlessly shifting light and atmosphere as though standing on the riverbank. This is one of the most distinctive digital cultural experiences the Zhijiang Branch has to offer.
10 stops, in walking order — read top to bottom, no clicking needed.